Project: Karha Tea Box Designs

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Karha Tea is a non-existent organic tea brand based in India that I work-shopped for a small brand identity project. The brand was focused on eco-friendly business practices and sourcing from local tea farms. In its branding the company combined its interest in environmentalism and national pride by basing its packaging deigns and tea names on various native fauna, specifically birds, that make their home in India. The three flavors I designed are Green Avadavat (green tea), Serpent Eagle Black (black tea), and Scarlet Minivet Masala (masala chai tea).